Amazon, duniya ke sabse bade online retailers mein se ek hai, aur iska safar ek garage se lekar aaj duniya ke sabse bade e-commerce company tak pahuncha hai. Amazon ke itihas ko samajhne ke liye, hume iski kranti aur vikas yatra ko jaan lena chahiye.
Amazon ka itihas 5 July 1994 ko shuru hua tha jab Jeff Bezos ne apne garage se ek online bookstore banaya. Unka lakshya tha ek aisa platform banana jahan se log aasaani se kitaabein khareed sakte hain. Unhone apni company ka naam “Amazon” rakha, jo ki “world’s biggest river” se liya gaya tha, iska matlab tha ki unka uddeshya duniya bhar mein vyapar karna tha.
Amazon ka prarambh sirf ek online bookstore ke roop mein hua tha. Lekin jaise-jaise samay beetta, Jeff Bezos ne apne vichar aur uddeshya ko badala. Unhone 1997 mein “Amazon.com” ko public kiya aur company ke vistar ko badhaya. Amazon ne apne pahle product category mein se bahar nikal kar aur bhi kai products jaise electronics, toys, aur clothes ko bechne laga.
Amazon ki tezi se badhti lokpriyata aur vistar se, yeh 2000 mein ek “dot-com bubble” ko bhi paar kiya. Is bawaal ne internet companies ke bhavano ko gira diya, lekin Amazon ne apne aap ko sthir rakhne mein safalta paayi. Amazon ne apne ektaar ke daam (1-click ordering), customer reviews, aur Amazon Prime jaise features ko shuru kiya, jo unke customers ke liye aakarshak the.
2006 mein, Amazon ne ek aur badi kranti ki shuruaat ki, jab unhone “Amazon Web Services” (AWS) ko launch kiya. AWS ek cloud computing platform hai jo dusre companies ko apne servers aur infrastructure ki vyavastha karne mein madad karta hai. AWS ne Amazon ke liye ek alag revenue stream khola aur tech industry mein bhi apna naam banaya.
Amazon ne 2005 mein Amazon Prime ko launch kiya, jo ki ek membership program hai jismein customers ko tezi se shipping, streaming video, aur adhik suvidhaayein milti hain. Iske saath hi, Amazon ne apne entertainment division “Amazon Studios” ko bhi shuru kiya, jismein unhone kai hit shows aur movies produce ki hain.
Amazon ne apni safalta ko badhane ke liye kai acquisitions kiye hain. Kuch pramukh examples hain Zappos (online shoe retailer), Whole Foods Market (organic grocery chain), aur Ring (smart home security company). Iske alawa, Amazon ne alag-alag deshon mein apne fulfillment centers aur data centers establish kiye hain.
Aaj, Amazon ek global e-commerce aur technology company hai jo duniya bhar mein upayogkartaon ke liye ek vyaparik aur vyavsayik sthal hai. Amazon ke paas laakho products hain jo har kshetra mein bikte hain, aur unka AWS cloud platform bhi duniya bhar mein lokpriy hai. Jeff Bezos ke istepan par, Andy Jassy ne Amazon ke CEO ka padabhar sambhala hai, lekin Amazon ka safar abhi bhi tezi se badh raha hai.