Flipkart, Bharat ki e-commerce ki duniya mein ek pramukh sthal le rahi hai. Iska safar ek chhote se startup se lekar, ek e-commerce ke raja banne tak ka raha hai. Is safar ko samjhne ke liye, Flipkart ke itihas aur vikas ki ek gehri jhalak lete hain.
Flipkart ka itihas 2007 mein ek mahine ki garaj bandook se shuru hua. Sachin Bansal aur Binny Bansal, dono IIT-Delhi ke alumnus, ne ek sapna dekha – ek online bookstore banane ka. Aur isi sapne se Flipkart ka janm hua. Flipkart ki shuruaat sirf books se hui thi, lekin jaise-jaise samay beet gaya, isne apna vyapar aur product range badhaya.
Flipkart ne apne pratham 5 saalon mein mahatvapurn vikas darj kiya. Isne categories jaise ki electronics, clothing, aur accessories ko apne platform par shamil kiya. Isne apne customer base ko tezi se badhaya, khaaskar urban ilako mein. Is samay, Flipkart ek pioneer ban gaya tha Indian e-commerce industry mein.
2014 mein, Flipkart ne Big Billion Day ka aayojan kiya, jise ek e-commerce sale event ke roop mein shuru kiya gaya tha. Is event ne duniya bhar mein dhoom macha di aur logo ko online shopping mein ruchi badhane mein madad ki. Lekin is event ke sath-sath kuch samasyaayein bhi thi, jaise ki server crash aur stock ki kami, jo Flipkart ko kuch pratikriyaon ka samna karne par majboor kiya.
Flipkart ne apni vistar yatra mein kai acquisitions kiye hain. Myntra, ek prasiddh online fashion retailer, ko Flipkart ne 2014 mein kharida. Iske alawa, PhonePe, ek digital payments platform, ko bhi Flipkart ne apne fold mein shaamil kiya.
2018 mein, Flipkart ne ek mahatvapurn kadam uthaya jab Walmart ne 16 billion dollar ki keemat par Flipkart ka 77% hissa kharida. Isse Flipkart ki company valuation 20 billion dollar tak pahunch gayi. Is kharidari se Flipkart ko aur bhi vyaparik vistar aur financial suraksha mili.
Aaj, Flipkart Bharat ki sabse badi e-commerce company hai, jiska vyavsayik vistar aur product range din-pratidin badh raha hai. Iske alawa, Flipkart ne apne khud ke private label brands ko bhi launch kiya hai, jinmein “Flipkart SmartBuy” aur “MarQ” pramukh hain. Sachin Bansal ke chhodne ke baad, Binny Bansal ne bhi company se alag ho gaye hain, lekin Flipkart ka safar aaj bhi tezi se badh raha hai.